The marketing department operates in the commercial division of the company, and its main objective is to coordinate and implement current strategies, promotional programs and advertising support to all the duty free stores as well as affiliates and local customers.
The marketing department works as an important support and creativity tool for the different internal divisions of the company.
In the same manner, it helps affiliate operations or businesses related to the company.
As for strategy development, we can mention the following:
- Development and implementation of internal selection processes and promotional plans for duty free stores
- Coordination of advertising campaigns
- Workshops and special seminars
- Monthly publication of a shopping guide
- Coordination of a transparency program for the duty free stores,
- Update and development of intranet content for the company’s staff.
Currently, the marketing department has been supporting the corporate image of the Attenza brand in its presentation and strengthening in the first five countries of the area.